Not trying to be a wet blanket here or anything, but before anyone calls it, this isn't going to be a first step to anything more. Why after midnight? Because they think that their target audience won't like old programs on during the day and they'll get less viewership and profits (It's not like I don't think otherwise, but I'm not the decision-maker here, am I?).
Another example of a corporation claiming they "care" that everyone can see right through.