GUTS lives on...in China?!

[The Silver Monkey]

http://www.licensing.biz/news/3482/MTV-Networks-takes-Guts-to-China

Chinese format of Nickelodeon's Guts, Tiao Zhan Xiao Yong Shi, debuts this summer on China Central Television.

The format deal builds upon the success of a long-standing relationship between the two broadcasters and is the first time a kids? format will air in the Chinese market.

The new prime-time series will follow Nickelodeon?s original formula with an hour-long action-sports game show.

Each episode allows contestants to live out sporting events and obstacles featuring basketball, high jumping, wave pool, racing track, and the Aggro-Crag, the show?s famous mountain-climbing challenge

Caroline Beaton, senior vice president of international programme sales, MTVNI commented:

?Our unique collaboration with China?s public broadcaster, CCTV, has been a long and mutually beneficial syndication relationship which we?ve been building for more than a decade.

?This next evolution of our partnership, with CCTV picking up its first-ever kids? format series, will continue to help us further strengthen our business in China.?

Over the past 14 years, MTVNI has grown its multiplatform presence in China, launching a 24-hour MTV channel in March 2003 in the Guandong province reaching 13.8mm households across the region.

Lucky.

[The Bamboo Forest]

Chinese knock-off GUTS? No offense, but it's gonna suck. Chinese love to copy people in many ways, so I'm having a feeling it'll be worse than My Family's Got GUTS even.

But of course, that was all IMHO, I haven't watched it yet....

[Red Jaguars Fan]

At least Singapore doesn't copy them. Although, our version of Don't Forget the Lyrics wasn't so good.