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« on: June 12, 2007, 06:28:59 PM »
I would stop short of giving the title quality to shows like Family Guy, 12 oz. Mouse. Shows that have to slam someone over the head trying to convince the audience that it's funny. In addition, you have to be careful of are subscribing to the theory that all viewers have a short attention span and can accept seeing the same shows over and over again. Wrong! That might work with young, impressionable children with malleable minds, but older viewers are a different breed altogether. Here I'm trying to address Nick's constant problem: shoving the same idea down someone's throat no matter how half-thought out (another word was supposed to be here, but no cursing) they appear to be.
The main demo of Nick lies between 2-14. The problem does not lie with the 2-6 yr. olds who actually do have short attn. spans, but with not trying to attract the 15-24 yr. olds who wants that nostalgic look
back. Unfortunately, they always seem to run into Spongebob and Fairly Odd parents being run 5+ times a day (thats 60% of Nick's schedule). When a channel has to depend on a couple of shows for at least half of their air time just to hold a small demo like the 6-14 yr. olds, then there is a problem. A big problem.
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/28-6/3/2007 , 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (6/2; 9:30a) 2062
NICK: SpongeBob SquarePants (6/1; 4p) 2033
DSNY*: Hannah Montana (5/30; 7p) 1937
DSNY*: Cory in the House (5/30; 6:30p) 1920
DSNY*: Suite Life of Zack & Cody (5/30; 7:30p) 1899
NICK: Drake & Josh (6/1; 5:30p) 1856
NICK: SpongeBob SquarePants (6/3; 9:30a) 1844
NICK: Fairly OddParents (6/2; 10a) 1828
NICK: SpongeBob SquarePants (6/2; 3:30p) 1806
NICK: SpongeBob SquarePants (6/2; 9a) 1759
This channel serves to not only solve that problem, but make a dent into the adult swim market (notice I said "dent" not capsize).
As for quality, no channel can constantly pack quality entertainment into a channel day in and day out (especially when it runs 24 hours). Your idea couldn't be done without constantly using the hour block 3+ times, a slippery slope to the tar pit Nick is currently in.